Thinking of hiring a discount/low commission Real Estate agent to SAVE $$$ on the sale your home? Has an agent convinced you they would sell your home for MORE money and do "IT" for less than a traditional agent? If so, what exactly does "IT" entail? Do they only plan to put your home on the MLS, place a sign in the yard and hold an open house or two? If so, don't just walk, but RUN AWAY! Hopefully it's not too late and you're reading this before choosing an agent or REALTOR® for the job.
The truth of the matter is, with lower cost also comes a potential for a lower quality of service and expertise. You may save money with a discount agent, but if your home sells for less or not at all, did you actually save, or did you lose money? Consider this, listing with an agent who would agree to list your home for a very low commission could be a red flag. On one hand, you have to wonder, is the agent desperate for business? If so, why do they not have more business coming their way? Are they inexperienced? Are they bad at negotiations? Are they bad at marketing even themselves? have their previous clients not been referring their services to friends and family?
On the other hand, if they're offering a low commission listing and are not desperate for business, do they have too much business? I know that if I were to offer my services for a 1% commission for example, I would have to take on at least 3 X the amount of business to equal the average commission of one sale. At this rate, I couldn't afford to spend too much time working on the sale of my clients homes, because I would need to be focused more on the quantity of listings I had versus the quality of the sales. In this type of situation, phone calls from homeowner clients are less likely to be answered the moment you need to speak to your listing agent. The sale could also be less personal and continue with minimum communication throughout the process, is that really how you want to sell your home?
Another thing to keep in mind is, WHAT IS YOUR END GOAL? How soon are you hoping to have your home sold? And how much are you looking to net from the sale? No matter if a low offer comes in, what would motivate a low commission agent to try and negotiate a higher offer for you? With a low commission already being received, it may not be worth the effort if the reward was just a few more dollars. Again, you get what you pay for and this is NOT how I would want an agent to handle the sale of my home, nor the home of any family or friends of mine.
Frustration over having chosen the wrong agent to sell a home with.
Now that we've already discussed discount/low commission agents, lets briefly discuss Traditional agents as well. When choosing a traditional agent, it's important to interview more than just 2 or 3. There are also key questions you could ask in order to qualify them for the task of selling what is likely to be the most valuable asset you own (See the HOW TO INTERVIEW AGENTS section for more information) Traditional agents may also offer the same things as a discount/low commission agent and may market your home in a similar manner. It's for this exact reason you should be interviewing them in the first place.
If the traditional agent's sales/marketing strategy is the same as a discount agent, why on earth would you opt to pay more for the same results? Frankly, you yourself could have your home listed (with a flat rate brokerage) for less than both of these options and still end up with the same poor results, you don't need an agent for that. Of course, you may want to be familiar with Real Estate contract law so you don't open yourself up to any potential lawsuits. In the end, interviewing multiple agents is definitely the way to sort through the average agents so you can find a true Marketing Specialist. This is where I (REALTOR® John Q) differ from the rest.
In reality, the pace at which your home sells and the difference between receiving Top Dollar offers or not, all comes down to Marketing and understanding how to do so in this day and age. That's going to make the difference between simply listing your home with fingers crossed hoping it sells, and selling it at or above your asking price. Finding the right buyer for your home is the key to selling your home for a PREMIUM. I utilize my expertise in "Target Marketing" to find the right buyer for the particular amenities your home has to offer. This is how I effectively increase the exposure of your home to the "MOST OPPORTUNE BUYER". This is the buyer who would get the highest and best use of your home and who would be willing to pay TOP DOLLAR for that reason.
If you're currently NOT under contract with an agent, or are interviewing agents to find the best fit for you. Consider making me the LAST agent you call/interview. This way you can compare everything else you’ve heard or have been promised, to the way I'm able to market your home. Don't settle for poor results. Call, text or E-Mail me at the contact info below to discuss how I can market your home and get you Top Dollar Offers.
Target Marketing, finding your most opportune buyer